HEALTH MANAGEMENT: MANAGERIAL PRACTICES FOR THE OPTIMIZATION OF SERVICES

Abstract

This research aimed to analyze the management practices adopted in health institutions and how they can contribute to the optimization of the services provided. To achieve this objective, a descriptive and qualitative research was carried out, with a sample composed of 31 professionals from different areas of health, such as doctors, nurses and managers. Data collection was carried out through semi-structured interviews, and data analysis followed the content analysis technique, allowing the identification of themes and patterns in the participants' answers. The results revealed that the scarcity of financial resources, work overload, lack of continuous training and ineffective communication were pointed out as the main challenges faced in the management of health services. In addition, the use of technologies and the management of internal processes were highlighted as important tools for improving the quality of care. The research also identified that the humanization of care and participatory management are essential for the optimization of services. In conclusion, the research pointed out that the implementation of more integrated management practices, focused on the well-being of professionals and the patient experience, in addition to the adoption of new technologies and training strategies, are essential to ensure the efficiency and sustainability of health services.