BRAND DESIGN TO BOOST HANDMADE PRODUCTS: AN APPLICATION FOR THE VASO DE CASA COMPANY IN BELÉM/PA

Abstract

The article addresses the proposal of a brand redesign, packaging creation and point of sale for a handicraft company in Belém-PA. The methodology adopted, based on the approaches of Wheeler (2019), Munari (2008) and Mestriner (2002), played a crucial role in organizing the data collection and analysis, providing the necessary basis for the development of the rebranding proposals. After completing the phases mentioned above, the result was the presentation of a proposal with a visual identity that captures the essence of the company, through the creation of a distinctive brand, accompanied by a striking packaging that reflects its identity. The point of sale was also presented, incorporating elements of the brand, innovation and aiming at consumer satisfaction. Therefore, it is evident that the challenge of the Design professional lies in the ability to adopt a strategic approach to understand the needs of the client and the market, aiming at the creation of innovative and functionally effective solutions.