THE ROLE OF FOOD CRITICISM IN CONSUMER CHOICE: CONTRIBUTIONS AND INFLUENCES

Abstract

Food criticism, traditionally carried out by experts in the field, has been transformed with the advent of digital platforms, allowing ordinary consumers to share their experiences and influence purchasing decisions. This study aims to analyze how gastronomic criticism, both professional and consumer, influences food choices and what are the main contributions of this practice to the gastronomy sector. The methodology adopted involves a literature review and analysis of review content on platforms such as TripAdvisor, Google Reviews, and social networks, in addition to considering different types of reviews, such as those from influencers and food bloggers. The results point out that online reviews play a significant role in consumers' decision-making, with lay opinions gaining more and more relevance, although they have limitations compared to specialized reviews. The study also highlights the growing influence of digital influencers, who, while helping with the visibility of establishments, often compromise the fairness of reviews. It is concluded that, although the modern consumer has become more protagonist in the dissemination and use of gastronomic criticism, the lack of a critical approach to the available information can lead to automated and impulsive choices. Therefore, it is essential that the consumer develops a more conscious and responsible reading of criticism for a more balanced use of this instrument.