DROPSHIPPING IN THE OMNICHANNEL ERA: CONCEPTS AND PROJECTIONS FOR RESEARCH

Abstract

Since the emergence of e-commerce extracted from the traditional retail of physical stores in the beginning of the year 2000, many retailers have found themselves independently serving the online and in- store channels (multichannel retail) and currently integrating both channels to provide a perfect front not current omnichannel retail. Consequently, companies had to adjust their supply chain and logistics management processes through dropshipping, from order fulfillment for each channel to the integration of channels without back-end (omnichannel service). A systematic review of dropshipping in the omnichannel era demonstrates that adaptation to this new system is mirrored by a growing flow of academic publications related to the subject abroad and little explored in Brazil.

DOI: 10.56238/edimpacto2025.039-002