CELL PHONE USE PATTERNS AMONG CITIZENS IN THE INTERIOR OF MATO GROSSO: A STUDY ON SCHOOLING, STUDENTS AND YOUNG ADULTS

Abstract

This study investigates the patterns of cell phone use among citizens in the interior of Mato Grosso, with emphasis on differences between age groups and levels of education. The objective is to understand how the cell phone is used as a tool for communication, leisure and digital inclusion, and to explore the implications of this use for the personal and academic development of users. The research used a combination of descriptive analysis, correlation tests, and cluster analysis to identify specific groups of use. The results indicate that individuals with lower education tend to use cell phones more intensely for leisure, while those with higher education use it more oriented to work and learning. In addition, young adults, especially in the 18-24 age group, demonstrated the most intense use for recreational activities, especially on social networks and streaming, confirming the hypothesis that recreational use is more prevalent in this group. Although there is not enough direct data to confirm the impact of recreational use on academic performance, it is theoretically argued that this excessive use can have negative consequences on productivity and school performance. These findings reinforce the need for public policies that encourage the balanced use of cell phones, promoting productive and educational activities, especially among young people and groups with less schooling. It is recommended to implement digital training programs, focusing on a more balanced and productive use of technology, aiming to reduce inequalities and expand opportunities for social and economic development.