THE IMPORTANCE OF STAKEHOLDERS IN THE INSTITUTIONAL STRATEGIC PLANNING OF A PUBLIC ORGANIZATION

Abstract

synthesize the perception of stakeholders identified in the process of elaborating the PEI of a School of Government. The research problem aims to answer: how does EG relate to stakeholders to carry out the production and delivery of educational services to state public servants in the context of the elaboration of the PEI?. The objective is to analyze the degree to which stakeholders threaten or cooperate in the process of production and delivery of services. To this end, the descriptive approach was adopted as a methodology, in which qualitative and quantitative data surveys were carried out, combining focus group techniques, interviews with public agents and survey-type research, using the internet to capture the perception of students, graduates and teachers who form the group of stakeholders directly influenced and influencers of the EG's core activities. Thus, as a result, it is observed that the group hired by EG to manage services necessary for the production of courses (computer and communication technology, internet provider, educational management applications) presents itself as the main threat to the process of execution of activities. On the other hand, all groups show a high degree of cooperation. Thus, it is concluded that the application of the Stakeholder Theory in the processes of elaboration of the Institutional Strategic Planning - PEI in public organizations still lacks theoretical and empirical density, since the diagnosis of these organizations is strongly linked to traditional models, disregarding the behavior of stakeholders and their potential to threaten or cooperate.