ORGANIZATIONAL CULTURAL VALUES AND FEMALE INSERTION IN THE LABOR MARKET: AN ATTRACTIVE PERSPECTIVE FOR WOMEN

Abstract

This article aims to investigate which cultural values of a company are attractive to women. Based on a survey released by the company Love Mondays (2016), which heard more than 25 thousand female professionals and highlighted the 20 best companies to work for, it was sought what each company has as organizational values, as well as the benefits they provide to their employees in order to become more attractive than the others,  justifying the research by the possibility of contributing to reflection and discussion on these cultural values For this, the research was developed from a descriptive, qualitative, bibliographic and documentary methodology, using as a sample the companies indicated in the aforementioned research.