RECRUITMENT AND SELECTION OF PEOPLE: A CASE STUDY IN A CEMENT ARTIFACTS COMPANY IN THE CITY OF ARAGUAÍNA-TO

Abstract

Recruitment and selection techniques are essential for organizations seeking to stand out in the contemporary market. The general objective of this study was to analyze these techniques in a cement artifacts company based in Araguaína, Tocantins. For this, a theoretical matrix was used that addressed topics such as people management, recruitment and selection, including its main techniques. The methodological procedures adopted in this research, using the case study method, characterize it as a qualitative research of exploratory-descriptive nature. Data collection was carried out through the application of a semi-structured questionnaire to the company's human resources managers, containing open and closed questions. The analysis of the collected data was conducted using the content analysis technique. The results show that the adoption of the main recruitment techniques (internal, external, mixed and e-recruitment) and selection (curriculum analysis, interview, tests, group dynamics and verification of references) by organizations provides several competitive advantages. Among them are the attraction of new talent, the reduction of employee turnover, the reduction of costs associated with these processes, the increase in productivity and competitiveness, in addition to contributing to the recognition of the company in the market.