FEASIBILITY ANALYSIS OF INTERNATIONALIZATION OF STARTUPS USING A SYSTEMATIC FRAMEWORK

Abstract

Internationalization is the process of commercial expansion of a business to other countries, expanding its visibility and sustainable growth. In order to analyze the feasibility of internationalization of a startup, the use of a systematic framework is presented in this case study, encompassing analysis of opportunities and partners, market study, planning through flight plan, cost structuring, pricing and take-off for the execution of the proposal. It is understood that for startups, internationalization is not only a path to growth but also a boost for innovation and competitiveness in the global business landscape. The results of the application of the framework highlight the potential for scalability and expansion of startups, and the need for careful planning that considers all the variables of this process. This article contributes to the field of international business management by presenting valuable insights for entrepreneurs seeking effective expansion strategies.