THE IMPACT OF TECHNOLOGY ON ADMINISTRATION: A COMPARISON BETWEEN BRAZIL AND THE UNITED STATES

Abstract

Technology has played a central role in modern management, restructuring processes, optimizing decision-making, and impacting organizational efficiency. In the article, the incidence of new technologies on the management of companies is analyzed, comparing the situation in Brazil with that of the United States. Through a literature review and comparative analysis, the technological advances, challenges, and impacts on the administration of the sector of both countries are investigated. The United States is ahead in adhering to innovations such as artificial intelligence, automation, and Big Data, while Brazil faces infrastructure and organizational adaptation obstacles. The survey emphasized the benefits of digitalization and suggested recommendations on how to enhance technological deployment in the Brazilian scenario.