MARKETING OF ORGANIC PRODUCTS: STRATEGIES TO INCREASE SALES AND CONQUER NEW MARKETS

Resumen

The organic products market has grown significantly due to rising consumer concerns about health, sustainability, and environmental impact. This article examines strategic marketing approaches that can drive sales growth and facilitate entry into new markets. Emphasis is placed on building strong brand identities, leveraging social media and influencer marketing, participating in trade events, and fostering collaboration between brands. Additionally, consumer behavior factors such as trust in certification, health consciousness, and environmental awareness are analyzed as key drivers of organic purchasing decisions. These insights provide a comprehensive foundation for developing effective marketing strategies tailored to the expectations of the organic consumer.