THE IMPORTANCE OF NATURALNESS IN HAIR EXTENSIONS: CREATING AN AUTHENTIC EXPERIENCE FOR CLIENTS

Resumen

The demand for natural-looking hair extensions has grown significantly within the global beauty industry, driven by evolving consumer expectations for authenticity and personal expression. This article explores the importance of naturalness in hair extension techniques, emphasizing how the seamless integration of added hair with a client’s natural texture enhances aesthetic satisfaction, emotional well-being, and client loyalty. Drawing from academic studies in cosmetic science, cultural representation, and consumer psychology, the discussion highlights how naturalness in extensions is not only a matter of visual appeal but also a marker of inclusive, ethical, and technically skilled beauty practices. The article also underscores the social and psychological dimensions of hair as a site of identity, particularly for women of African descent, and offers insights into how professionals can create more meaningful, personalized experiences through attention to texture, sourcing, and communication.