Business is business: From compliance accounting to pleasure accounting

Resumen

It is an opinion article, addressing accounting training, market expectations, and accounting entrepreneurship. It brings a provocation to the accounting business community regarding the need to know about businesses, value chains, adding skills to their portfolio of services. From this perspective, it intends to discuss the advisory and problem-solving role in accounting, rediscussing the traditional business model, historically focused on the reflexive provision of information of a financial and fiscal nature, that is, compliance. Business model migration is discussed, considering that it is necessary not only to increase the portfolio of services offered to the client(s), presenting them with some level of expertise about the business they explore, but their own business, prioritizing tools that enable the optimization of the consultative and problem-solving activity. It is not concluded, but it is provoked about what would be the key command for the paradigm shift, considering whether this is transition or evolution. Thus, the accounting firm needs to know the branches of business activities to develop the accounting profession without taboo in the best way. Making the transition is necessary. The conclusion is up to the reader.