Strategic packaging in the supply chain: Benefits and challenges

Abstract

The packaging must have the goodness of being strategic, a fundamental characteristic to be related to the proper maintenance of the good or product. The objective of the research is to analyze the economic effects that low-quality packaging has on the auto parts industry of the automotive industry in Guanajuato, Mexico, compared to packaging that has a good design and is constantly improving. 190 auto parts companies participated, there was a margin of error of 1.59% with a confidence level of 95%. Information was collected on pieces discarded due to poor packaging quality over a two-year period, 2022 and 2023. For the analysis, the statistical model of moving averages and dispersion measures under the standard deviation was used. The results were significant identifying inefficient packaging in the raw material and its economic impact on the organization. As well as well-designed packaging or packaging that undergoes continuous improvement, it implied significant cost reductions for the company.