FROM THE FIELD TO THE VIRTUAL: A SYSTEMATIC REVIEW OF THE USE OF THE METAVERSE IN AGRICULTURE

Abstract

The present study focuses on exploring the possibilities of using the metaverse as a tool to support and enhance the agribusiness contexto of agribusiness, considering its potential, applications, and challenges. Based on an analysis of publications found in the Web of Science (WOS) and Scopus databases, the research seeks to understand how this technology, in interaction with digital tools such as digital twins, blockchain, virtual and augmented reality, artificial intelligence, the Internet of Things (IoT), and advanced 6G networks, can contribute to the modernization of agricultural management, strengthening sustainable practices and increasing the sector's competitiveness. The main findings highlight that the metaverse can enhance agricultural productivity through simulations, real-time monitoring, and strategic planning, while also reducing environmental impacts and operational costs. However, challenges such as the need for digital infrastructure, professional training, and overcoming cultural and financial barriers limit its widespread adoption. This study reinforces the relevance of the topic, considering the scarcity of specific research on the use of the metaverse in agriculture, and suggests that future empirical studies deepen the understanding of its practical implementation. Thus, the metaverse emerges as a transformative and promising element for the future of agribusiness, aligned with the demands for innovation and sustainability.