THE IMPORTANCE OF TOURIST ANIMATION: A DESCRIPTIVE ANALYSIS OF BRAZIL

Abstract

Tourist entertainment plays a crucial role in the economic and social development of Brazil's tourist regions. This study investigated its importance in the Brazilian context, analyzing forms, economic benefits, diversification of the regional economy, infrastructure strategies, professional training, environmental preservation, community involvement, use of technologies and challenges of the sector. In addition, he proposed strategies to promote the sustainable development of tourist entertainment in Brazil. The results show the need for investments in infrastructure, professional qualification and environmental awareness, in addition to the use of technologies to enrich the tourist experience. Collaboration between the public and private sectors and the local community is essential for the success of tourism entertainment and the achievement of the sustainable development goals. The methodology adopted involved qualitative research based on a literature review, focusing on the period from 2016 to 2023. The systematic review used databases such as Scopus, Web of Science and Google Scholar, selecting articles that address definitions, types, benefits, challenges and trends in tourism animation, especially in Brazil. The analysis of the publications, organized into thematic categories, revealed economic, social, cultural and environmental implications of tourist entertainment. This study contributes to the advancement of academic knowledge and the improvement of practices in the Brazilian tourism sector, reinforcing the importance of coordinated actions for sustainable development.