THE ERA OF SURVEILLANCE CAPITALISM: PRIVACY AND CONTROL IN THE CONNECTED SOCIETY

Abstract

This article presents a qualitative research that aims to reflect on contemporary society, characterized by its growing digital connection and, simultaneously, by the surveillance exercised by algorithms. The methodology adopted consists of a critical reading of Shoshana Zuboff's work, entitled The Age of Surveillance Capitalism: The Struggle for a Human Future in the New Frontier of Power (2020). The research seeks to discuss the future implications of data surveillance in an increasingly interconnected social context. The author's contributions show that data surveillance is intrinsically associated with the functioning of digital platforms, directly impacting aspects such as privacy, individual autonomy, and social dynamics. The work highlights the relevance of this debate to understand the effects of the use of information technologies in daily life and to foster the protection of users' rights in an environment marked by constant surveillance.