LEADERSHIP IN AGRIBUSINESS: IMPACT OF STRATEGIC MANAGEMENT ON RURAL PRODUCTIVITY

Abstract

This article aims to analyze the influence of leadership on the strategic management of rural properties and its impacts on productivity in Brazilian agribusiness. Considering the recent transformations in the sector, the research seeks to understand how the performance of the rural manager can be enhanced through the adoption of modern management practices, the use of digital technologies and the development of technical and behavioral skills. Aspects such as the importance of strategic planning, the challenges faced by leaders in the field, the use of management tools and the need for continuous training to adapt to the demands of an increasingly dynamic market were addressed. Based on a literature review, the study demonstrates that leadership, when aligned with well-defined strategies and supported by reasoned decisions, can significantly raise the levels of efficiency, sustainability and competitiveness of properties. It is concluded that the strengthening of rural leaders is essential for the future of agribusiness, contributing to a more structured, innovative and integrated sector with the economic, social and environmental demands of the twenty-first century.