FROM THE PORTAL TO DIGITAL SOCIAL NETWORKS: A LOOK AT GRUPO MEIO'S JOURNALISTIC PROFILE ON INSTAGRAM

Abstract

Digital Social Networks have already become part of the world communication scenario, inserting themselves in the daily lives of a significant portion of the population. Therefore, journalistic outlets realize the need to be present in these spaces, which also become means of disseminating journalistic content. The present work seeks to analyze how the Grupo Meio de Comunicação – headquartered in Teresina -Piauí, through the MeioNews.com Portal, uses the digital platform Instagram, through the @meio_news profile, as an informative vehicle, offering a comparison with content published on the news portal of the same company. To materialize the proposal, qualitative research is used, of exploratory and descriptive nature, carried out with bibliographic research, Case Study (Yin, 2001) and analysis of the contents collected both in the journalistic profile on Instagram and in the news portal.