EMERGING TECHNOLOGIES IN PROFESSIONAL PHOTOGRAPHY: TRENDS AND CHALLENGES

Abstract

This article analyzed the transformations of professional photography in the face of emerging technologies, exploring their aesthetic, ethical, social, and market impacts. The research highlighted that digitalization, mobile devices, and artificial intelligence reshape the creative process, blurring boundaries between amateurs and professionals while imposing new criteria of authenticity and legitimacy. The study pointed out the relevance of critical education and continuous training, the need for democratization of access to technologies, and the urgency of ethical protocols that preserve public trust. It was found that photography, far from losing relevance, expands its scope as a transversal language in fields such as education, journalism, fashion, and advertising. It is concluded that the future of the profession depends on the balanced integration of technological innovation, ethical responsibility, and aesthetic uniqueness, consolidating the photographer as a cultural agent in an intensely visual society.