CHALLENGES AND COMPLIANCE OF CLOUD COMPUTING WITH THE LGPD: A SYSTEMATIC REVIEW

Abstract

This study aims to investigate the challenges and compliance practices of Cloud Computing in relation to the General Data Protection Law (LGPD), highlighting its strategic role in the modern corporate environment. Efficient compliance allows organizations to protect personal data, avoid legal sanctions, and maintain customer trust. The specific objectives include analyzing the main benefits obtained from LGPD compliance, identifying the challenges faced by companies in terms of data security, consent management, and transparency, and presenting case studies that demonstrate best practices in LGPD compliance. The methodology involved a comprehensive literature review and the analysis of practical cases in different sectors. It is concluded that, although LGPD compliance offers clear advantages such as data protection and customer trust, it also presents significant challenges, such as the complexity of regulations and the need for advanced technologies. The study emphasizes the importance of an integrated strategic approach for companies to ensure compliance and maintain a sustainable competitive position.