ADAPTING CASHEW COOPERATIVES TO FAIR TRADE PRINCIPLES
Keywords:
Agriculture, Cashew Culture, Certification, Business, SustainabilityAbstract
Cashew cooperatives, when trading in the international market, seek to change their management oriented towards obtaining Fairtrade Labeling Organization International (FLO) certification. Therefore, the general objective is to analyze the adequacy of the cooperatives of the Central de Cooperativas de Cajucultores do Estado do Piauí - COCAJUPI in the almond production segment to the principles of fair trade that propagates social, economic and environmental benefits. The study methodology used field research, applying forms and unsystematic non-participatory observation, with reference to the principles of fair trade endorsed by FLO; and, secondary sources related to the theme. The research universe consisted of cooperatives linked to COCAJUPI, in which presidents-directors were interviewed in four cities. The results show that cooperatives, when adapting their production process to FLO principles, achieved greater financial gains by valuing their product, in addition to social improvements in compliance with labor standards in mini-factories, although the internal environment of cooperatives did not generate total comfort. to employees. In the environmental scope, the effects were timid, related to end-of-pipe techniques, such as rationalization of inputs, highlighting that there was still no eco-awareness of managers. It was concluded that the cooperatives affiliated with COCAJUPI adapted their production process and obtained the Fair Trade seal, generating economic and social advantages. However, the need to maintain a continuous learning process is paramount, in order to sustain, efficiently, the fulfillment of these requirements in the mini-factories.
