GEOGRAPHICAL INDICATIONS AS A TOOL FOR THE DEVELOPMENT AND RECOGNITION OF BRAZILIAN HANDICRAFTS

Abstract

Geographical Indications are intellectual property tools that recognize products or services by their geographical origin, attributing them notoriety, cultural identity and quality. This article analyzes Geographical Indications as instruments for the development and protection of Brazilian handicrafts, highlighting their importance for the appreciation of local production and cultural heritage. The research, of a qualitative and descriptive nature, mapped the Geographical Indications related to Brazilian handicrafts and carried out a content analysis referring to four dimensions: Intellectual Property Attributes, Notoriety and Differentiation, Relationship with the Geographical Area and Control Structure. The results show that Geographical Indications strengthen the link between products and tradition, promoting authenticity, quality and socioeconomic development. It is concluded that Geographical Indications add value to handicraft products, protect traditional know-how and boost the economic growth of communities, contributing to sustainability and the preservation of local culture.