GAZETA MERCANTIL: INSERTION IN THE LEVY FAMILY BUSINESS, TRAJECTORY, AND LEGACY

Abstract

The newspaper Gazeta Mercantil is in the history of Brazilian journalism as the most expressive daily newspaper on economics and business. This article aims to recover significant historical aspects of the decades in which the newspaper was in circulation, placing it in the business of the Levy Family, owner of the vehicle. To achieve this objective, the article is based on bibliographic research anchored especially in three important productions: a) doctoral thesis entitled "Internationalization of the Brazilian media: the trajectory of the Gazeta Mercantil", authored by Samantha Castelo Branco (2001); the book "Anábase: história da Gazeta Mercantil", by Cláudio Lachini (2000) and the recently released work "Gazeta Mercantil – the trajectory of the largest economics newspaper in the country", by Célia de Gouvêa Franco (2024).