DIGITAL TRANSFORMATION AND TECHNOLOGICAL EVOLUTION IN THE MANAUS FREE TRADE ZONE: PATHS AND CHALLENGES BETWEEN INDUSTRY 4.0 AND SOCIETY 5.0

Abstract

This study analyzes the impacts and challenges of digital transfor-mation in the Manaus Free Trade Zone, highlighting how Industry 4.0 technologies can drive the transition to Society 5.0. The research employs a mixed approach, integrating qualitative and quantitative methods, with a case study and field research applied to the Manaus Industrial Pole (PIM). The results indicate that 75% of the companies analyzed have already implemented initiatives aligned with Society 5.0, with an emphasis on Production/Operations and Information Technology. However, barriers such as deficiencies in professional qualifications, organizational resistance, and high costs limit the full use of emerging technologies. On the other hand, benefits such as cost reduction, improved connectivity, and increased customer satisfaction are evident. The article proposes an integrative model that combines technological adoption with training strategies, tax incentives, and partnerships between companies and academic institutions. It is concluded that the digital transformation in the PIM has the potential to position the Manaus Free Trade Zone as a global example of sustainable development, promoting social inclusion and technological innovation.