THE USE OF UX MODELS AND TECHNIQUES IN THE CREATION OF BI DASHBOARDS: A SYSTEMATIC REVIEW OF THE LITERATURE

Abstract

This study presents a systematic review of the literature focused on the integration of User Experience (UX) techniques in the design of dashboards for Business Intelligence (BI). In a context of increasing volume and accessibility of data, dashboards emerge as essential tools to transform raw data into visual and actionable information, facilitating organizational decision-making. Through UX practices, it is possible to optimize the interaction and understanding of these interfaces, ensuring an intuitive and efficient experience for users.

The search was conducted in the Web of Science and Scopus databases. The initial search resulted in 607 articles, later reduced to 10 studies after a careful analysis of relevance and adherence to the central theme. The methodology involved a bibliometric analysis and categorization of the selected studies, with the aim of identifying the most used UX practices, gaps in the literature, and directions for future research.

The results indicate that the application of UX techniques in BI dashboards increases their usability and effectiveness, promoting a better interaction experience with the interface. A diversity of approaches was observed, including, among others, the use of continuous feedback, user-centered design, and aesthetic-functional design principles. However, the review revealed limitations in the studies analyzed, especially with regard to the specificity of the types of dashboards and the detailed characterization of the target audiences, which may hinder the replicability and practical application of the proposed models.

This article contributes to the field of BI dashboard design by highlighting UX best practices, suggesting a path for developing methodologies that balance aesthetics, functionality, and usability. The relevance of the findings is evident to BI and UX practitioners and researchers, offering a foundation for advancing academic and practical understanding in creating more intuitive and effective dashboards.