TRENDS AND CHALLENGES OF APPLYING ARTIFICIAL INTELLIGENCE TO BUSINESS PROCESS MANAGEMENT
Keywords:
Artificial Intelligence, Digital Era, Business Process Management, Human TalentAbstract
It is undeniable that in the digital era, artificial intelligence (AI) has great potential to transform business processes and generate benefits for companies, whether by automating repetitive tasks, optimizing decision-making in some cases, or improving customer experience. The objective of this research work is to present, through a systematic review, the impact and challenges of applying AI in business process management. Implementing AI is not an easy or immediate task, as each organization involves very specific aspects and requires knowledge of the unique characteristics of its processes. Moreover, human talent plays a relevant role in the analysis and design of processes so that they align with each company’s objectives. Although AI generally provides great benefits, there are also challenges to its implementation in business process management. Among the main challenges are the lack of employee skills to implement and maintain AI systems, as well as the need to address ethical and responsibility-related issues. Another challenge is the lack of data, since AI requires large volumes of high-quality data for training. For this reason, organizations must define and implement strategies that ensure the proper and responsible use of AI.
