El Rhayti, Ghita. “HOW ARTIFICIAL INTELLIGENCE PERSONALIZATION INFLUENCES MARKETING STRATEGIES IN E-COMMERCE: A FOCUS ON MOROCCO”. ARACÊ 7, no. 6 (June 4, 2025): 29483–29493. Accessed December 5, 2025. https://periodicos.newsciencepubl.com/arace/article/view/5624.