THE POTENTIAL OF INNOVATION IN BIOTECHNOLOGICAL DEVELOPMENT RESEARCH IN INDIGENOUS ENTREPRENEURSHIP IN THE STATE OF AMAZONAS

Abstract

The objective of this article is to identify potential for innovation in biotechnological development research in indigenous entrepreneurship in the state of Amazonas. The research in question begins with a qualitative approach, as it allows and values the researcher's direct contact with the "researched environment or situation". For the understandings around entrepreneurship, there was the use of Lean Startup, where we were able to structure a biobusiness idea in the Amazon, based on the A3 Concept Paper tool, from the use of biodiversity seeds for the production of bio/ecojewelry. It was then evidenced that the management of innovation and indigenous entrepreneurship of bio/ecojewelry in the city of Manaus represent an opportunity for indigenous entrepreneurship in the context of economic, social, cultural and environmental development for the region, which can become a reference of creativity, diversity and reproducibility for Brazil and the world.