Bandeira, Mariana Oliveira, Guilherme Lima Moura, Ricardo Sérgio Gomes Vieira, and Maria Fernanda Gatto. 2024. “Psychological Pricing Strategies and Innovation: Impacts on the Productivity of Micro and Small Companies in the Context of the ALI Program in the RMR PE”. LUMEN ET VIRTUS 15 (38): 848-65. https://doi.org/10.56238/levv15n38-055.