MAGALHÃES, Andrea Valim. THE INFLUENCE OF ADVERTISING ON CONSUMER BEHAVIOR AND ITS APPLICATION IN EFFECTIVE MARKETING CAMPAIGNS. LUMEN ET VIRTUS, [S. l.], v. 15, n. 43, 2024. DOI: 10.56238/levv15n43-155. Disponível em: https://periodicos.newsciencepubl.com/LEV/article/view/KPP00. Acesso em: 20 fev. 2026.