BANDEIRA, Mariana Oliveira; MOURA , Guilherme Lima; VIEIRA , Ricardo Sérgio Gomes; GATTO, Maria Fernanda. Psychological pricing strategies and innovation: Impacts on the productivity of micro and small companies in the context of the ALI Program in the RMR/PE. LUMEN ET VIRTUS, [S. l.], v. 15, n. 38, p. 848–865, 2024. DOI: 10.56238/levv15n38-055. Disponível em: https://periodicos.newsciencepubl.com/LEV/article/view/60. Acesso em: 18 jan. 2025.