Female entrepreneurship in aesthetics: from self-taught to a reference space

Abstract

Female entrepreneurship in aesthetics represents a growing phenomenon that reflects the social, economic, and symbolic rise of contemporary women, revealing a movement of autonomy and leadership shaped by the combination of technique, sensitivity, and management. This study aimed to understand the journey of women who, starting from self-taught experiences, consolidated reference spaces in the beauty sector, transforming empirical knowledge into professional practices of high relevance. The research was based on a bibliographical review of Brazilian scientific articles addressing entrepreneurship, aesthetics, and female emancipation, interpreting the main factors that support the professionalization of these entrepreneurs. The results indicated that aesthetics has become a fertile field for the expression of creativity, identity, and innovation, configuring itself as a space for economic and symbolic transformation. It was observed that the success of these women is associated with their ability to reinvent themselves, establish solid human connections, and adopt management models aligned with ethical and social values. It is concluded that female entrepreneurship in aesthetics transcends the financial dimension, representing an act of recognition and freedom in which women assume a central role in shaping new models of work and humanized leadership.